Ethereum world


A community-run technology powering the evolution of
web, finance, and future development

Understanding the community-run technology that provides the cornerstone of future economies

There are two major issues with the internet of today

Digital Censorship

Where governments and organisations use technological means to repress and manipulate populations and control power dynamics through centralised digital platforms

Data Capitalism

The price of internet access is personal data, which is owned and monetised by a few key giant tech companies, leaving the individual with very limited rights or control to their own data.

Web3 rethinks the internet to remove
embedded power structures

Web 01

Most users were able to read content on Web1, but any further use was extremely limited.

Web 02

The developments creating Web2 lead to more creators, meaning the average user could both read and write on the internet.

Web 03

With aligned incentives, everyone on the internet has the chance to read, write, and own a part of the internet.

Allowing equal roles and power to
everyone on the internet

Previously, very few people had a stake in the internet and a few giants owned everything. Web3 aligns incentives so everyone can access the value.

Graph showing uneven incentives in Web2Graph showing aligned incentives in Web3

Ethereum: one of the most influential areas of Web3

Why Ethereum?

Ethereum is a blockchain technology that is built on Web3.

Digital money, global payments, and applications exist on this blockchain, which consists of nodes joined by a consensus mechanism.

The community behind Ethereum has already built a thriving digital economy and new creation platforms. And it's open to anyone else to build on - the only requirement is internet access.

Accessible & decentralised financial system

Anyone with internet access can open a bank account, ensuring non-discriminatory access to sending, receiving, borrowing, earning interest and streaming funds across the globe.

Large-scale asset trading possibilities

Ethereum is more than just digital money. Everything you own can be represented as a non-fungible token (NFT), allowing it to be traded and sold with possibilities that are growing all the time.

Fully protected personal data

Internet services on Web2 come at the cost of our personal data. Ethereum services are open by default - they work without any personal information and you are in control.

Development has unique potential on Ethereum

There is a strong base of developers willing to pay for block space, where they can store information and run code - far outpacing developers on other blockchains and resulting in impressive growth and development.

Graph showing Ethereum's potential, by showing the 7 day average transaction fees across blockchains
7-day average transaction fees across blockchains
Thousand $, as of 01. Aug. 2022

Attracting an impressive number of developers

Graph showing monthly active developers since launch.
Monthly active developers since launch
# active developer and days

Investing in Ethereum is a picks and shovel strategy

This means investing in the underlying technology that enables a product or service.

For Ethereum, web3 products and applications are built on top of the protocol layer.

Access Layer
Low-friction entry points for users to access web3
Use Case Layer
User interface for interacting with infra/protocol layer
Interoperable building blocks that are highly reliable at doing one specific task; and can be combined to create applications
Protocol Layer
Underlying main blockchain architecture

Ethereum is the basis for many innovations

The future of the internet is built on blockchain. Web3 offers a secure, trustless, and decentralized digital experience, with the potential to create new economic opportunities that empower individuals and communities.

Since its inception, several seminal blockchain-based innovations have been achieved with many more yet to be invented.

P2P financial system based on blockchain, eliminating intermediaries for transparent and accessible financial services


Designed to maintain a stable value, often pegged to a fiat currency, enabling reliable transactions and reducing volatility.


Entities governed by code, allowing for decentralized decision-making and transparent ownership among members.


Unique digital assets stored on the blockchain, verifying ownership and authenticity of digital art, collectibles, and more.


The fusion of crypto and gaming, creating play-to-earn ecosystems, enabling ownership and monetization of assets.


The 3D-enabled digital space that uses virtual reality and blockchain to create lifelike personal and business experiences online.

Graphic showing decentralised options for centralised finance go tos.

Decentralized finance
is integrating with traditional

Through running code, known as smart contracts, the Ethereum blockchain automatically executes pre-defined contracts to trigger events, with settlements recorded on the blockchain.

Ethereum offers three-fold value

Value from Ethereum occurs in three distinct areas: store of value assets, consumable commodities, and interest-bearing assets, resulting in significant value potential.

Graph showing the value of Ethereum in three agents. Interest-bearing asset, consumable commodity and Store of Value Asset

1. Store of value

ETH functions as a store of value due to being used in DeFi as collateral, and also as value transfer on the Ethereum blockchain.

Graph showing the total TV across smart contract platforms
Total DeFi
Total Value Locked (TVL) across smart contract platform
$ Billon $ Jan 2019 Jul 2022

2. Consumable commodity

Ether is used to pay for transactions, and burned when this happens, meaning it can only be used once.
There is a decreasing supply, and more demand can lead to price increases.

Graph showing the total transaction fees and price per ether.
Price (USD)
Total fees (ETH)
Total transaction fees and price per ether
ETH and $, 1 Jan 2017 - 13 Jun 2022

With EIP-1559, Ether has changed into a consumable commodity where, like gasoline, more demand can result in price Increases.

Medium of
exchange asset

Investors may look to minimize
their holdings to only what is
necessary to pay for a service,
i.e., Ether would be treated as
working capital.

= Unchanged supply


Ether is now more like combustible gas than money,
as it is burned when used
to pay for transactions and can
only be used once.

= Decreasing supply

Over time, this consumption mechanism could make ETH deflationary and hence, result in further price increases

Every time a transaction is made, Ether is burned, reducing the supply.

Over time, a higher burn rate than inflation will result in deflation.

Capped supply curveCapped supply curve

3. Interest-bearing asset

Staking Ether means it is locked for a given time, and this is rewarded.


Staking means locking up assets for a given time, where they cannot be used, sold or consumed.


In return for this, a reward is given from the blockchain - for example, tips from consumers or block rewards of newly minted ether.


The reward and any ETH which is not staked are instantly tradable.


Any Ether spent on gas
fees is burned by the
protocol, which reduces supply and increases demand, which can increase prices.

We make yield generation easily accessible through EtherEUM staking for institutional investors

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Price drivers

The demand for Ether as three-point money
is expected to result in long-term price increases.


On top of price increases, we will utilise staking, which is expected to yield 4,0% p.a.

Graph showing full value potential of ether

Note: 1) The size of bars in the chart are only for illustrative purpose and they do not represent actual prices or actual price increases.